Marvel Rise: How to dominate the free-to-play market. Marvel has always maintained a strong presence in the video game industry, dating back to the early days of gaming with titles like Spider-Man for the Atari 2600 in 1982. Over the years, the company has continued to release iconic games such as Spider-Man 2 and Marvel Ultimate Alliance, becoming a staple in gaming culture. In recent years, however, Marvel's footprint in gaming has expanded...