A pivotal shift in the Chinese market is the increasing influence of female consumers in the purchasing decision-making process. Historically marketed toward men, sexual health brands are now pivoting to "Female-Centric" designs and marketing strategies that emphasize women’s comfort, health, and empowerment. This includes the development of products with pH-balanced lubricants, elegant aesthetic designs, and marketing narratives that encourage women to take control of their reproductive health. This trend reflects broader societal changes in China, where women are becoming more vocal about their needs and preferences in intimate relationships.

According to research on the China Condom Market, the "Female-Friendly" segment is one of the fastest-growing niches. Brands are focusing on "clean-label" lubricants—free from parabens and silicones—to cater to the wellness-oriented female demographic. Domestic Chinese brands are particularly successful in this area, leveraging localized cultural insights to build trust with female users. By positioning condoms as a part of a broader self-care routine, companies are tapping into a demographic that values holistic health and quality over price, leading to higher margins and stronger brand advocacy among women.