Have you ever wondered why some of your thermal labels last for years while others fade in a matter of months? The answer lies in your printer. While both direct thermal (DT) and thermal transfer (TT) printers use heat to create an image, their methods result in vastly different print lifespans. DT printers are great for temporary use, like receipts and shipping labels, but are highly susceptible to fading from heat and light. In contrast, TT printers use a durable ribbon to create a long-lasting, smudge-proof print that can withstand harsh environments. Are your labels fading prematurely? It's time to check if your printer is a match for your application's needs.Click here to learn more