Gummy Market Summary

The global gummy market size was estimated at USD 9.72 billion in 2023 and is projected to reach USD 23.22 billion by 2030, growing at a CAGR of 13.2% from 2024 to 2030. The growth factors such as increasing demand for functional and fortified gummies, the availability of gummy supplements in different flavors for customers in search of taste with health benefits, and growing demand for natural products, as well as a growing interest in vegan gummies, are being projected to augment demand over the forecast period. Manufacturers are increasingly introducing innovative formulations to address specific health needs, including immunity, digestion, sleep improvement, and beauty enhancements.

Furthermore, gummies are a convenient and easy-to-use format for delivering a wide range of active ingredients, including vitamins, minerals, and supplements, thus growing popularity of gummies as a delivery format is considered one of the major factors driving the growth of the global gummy industry. Consumer preferences are evolving when it comes to food and supplements. There has been a significant increase in consumer demand for nutraceutical products in recent years due to growing health awareness and concerns about the negative effects of processed foods and artificial ingredients. Additionally, the attractive appearance, chewable texture, and enjoyable taste of gummies encourage higher compliance among consumers compared to traditional tablets and capsules.

Key Market Trends & Insights

  • The North America gummy market accounted for a share of 37.42% of the global revenues in 2023. High consumer spending on wellness products and strong presence of leading nutraceutical manufacturers contribute to the region’s dominance.
  • The U.S. gummy market is growing due to rising demand for convenient, tasty supplement and medication formats, particularly among consumers who prefer easy-to-swallow alternatives.
  • By product, vitamin gummies segment dominated the market with a share of 23.9% in 2023, supported by increased daily vitamin consumption and higher preference for preventive healthcare.
  • By ingredient, gelatin segment dominated the market with a revenue share of 67.8% in 2023, attributed to its wide use in gummy formulation for achieving desirable texture, although demand for pectin-based vegan gummies continues to increase.
  • By end-use, adults segment dominated the market with a revenue share of 66.3% in 2023. Adults are increasingly turning to gummies for wellness management, lifestyle enhancement, and nutritional supplementation.

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Market Size & Forecast

  • 2023 Market Size: USD 9.72 Billion
  • 2030 Projected Market Size: USD 23.22 Billion
  • CAGR (2024-2030): 13.2%
  • North America: Largest market in 2023
  • Asia Pacific: Fastest growing market

Key Companies & Market Share Insights

The global gummy market is expected to witness moderate competition among the companies owing to the presence of numerous players across the industry. Owing to changing consumer trends, numerous companies are expanding their product portfolio to gain a competitive edge in the market.

Key Players

  • Procaps Group
  • Santa Cruz Nutritionals
  • Amapharm
  • Herbaland Canada
  • Allseps Pty. Ltd.
  • Vitux AS
  • Boscogen, Inc.
  • Bettera Brands, LLC
  • NutraStar Manufacturing Ltd.
  • Better Nutritionals
  • Prime Health Ltd.
  • AJES Pharmaceuticals LLC
  • Lactonova
  • com
  • Lexicare Pharma Pvt. Ltd.
  • Superior Supplement Manufacturing
  • Well Aliments
  • Supplement Factory Ltd.
  • Vitakem Nutraceutical, Inc.

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Conclusion

The gummy market is expected to continue strong growth as consumers become more health-conscious and seek nutritional products that are both enjoyable and easy to consume. The expanding variety of functional gummies addressing diverse wellness needs, combined with innovations in formulations and flavors, is supporting market development. Sustainable and clean-label ingredients are gaining popularity, encouraging manufacturers to invest in vegan, sugar-free, and allergen-friendly options. With expanding distribution across pharmacies, supermarkets, and e-commerce channels, access to gummy supplements is becoming easier. Overall, rising demand for alternative supplement formats and continued product innovation will drive long-term growth in the global gummy market.